Offensive Photo? H&M in hot water over this photo.

Clothing chain H&M sparked outrage for running a photo of a young black boy wearing a hoodie that reads “Coolest monkey in the jungle” on the front. The sweatshirt was featured on the retailer’s U.K. site, but after social media backlash and customers threatening not to shop there, H&M has now removed the photo of and has since issued an apology.

"We sincerely apologize for this image," H&M said in a statement. "It has been now removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do, and will be reviewing our internal routines."

Some don’t think the apology from H&M is enough since the hoodie refers to an insensitive racial slur. Others are more offended that the company removed the boy’s photo in the hoodie from their website but they’re still selling it.

One of those outraged by photo is The Weeknd, who has starred in campaigns for H&M before, but tweeted he’s “deeply offended” and won’t work with them anymore. Musician Questlove also called them out on Instagram and “New York Times” columnist Charles Blowwondered on Twitter if H&M had lost their minds.

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