The Right Way to Apologize

Let's hope that you’ll never have to use this advice, but here are some apology tips:

  • What Makes An Effective Apology. Crisis communication expert Evan Nierman says three essential things need to be addressed when you say sorry. You must “recognize your mistake, take ownership of that mistake, and genuinely share your remorse to the audiences that need to hear it most.”
  • Avoid Sounding Formulaic. Since so many celebs have had to come out and apologize, there seems to be a go-to script now. It’s always like, "I deeply apologize for ____. I’m taking accountability for _____. This is not who I am, and moving forward I will do better." f you find yourself in a spot where you have to say sorry, don’t use a template like this because you’ll only come off as disingenuous and make things worse for yourself.
  • Don’t Say “You Misheard Or Misunderstood” Me. Etiquette expert Jodi R.R. Smith says to avoid “trying to make the receiver of the apology second-guess themselves or the situation.” Take ownership and show them you’re better than this mistake with your actions moving forward.

Find more tips on nailing an apologyHERE.


Photo: Getty Images

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