LUCY M. GNAZZO, OWNER LM GNAZZO - PROMOTION STRATEGIES
In 2004, Lucy M. Gnazzo launched LM Gnazzo Promotion Strategies to fulfill her dream to uplift businesses, organizations and groups with a mission to promote meaningful causes. She embraces her diverse marketing, television and public service leadership to empower clients with powerful public and media relations, creative social media strategies, impactful advertising, unique special event planning, and successful fundraising.
Major projects have included launching the statewide #ChoosePADairy #GoodnessThat Matters Milk Campaign, PA Dairymen’s Association “Milkshakes On The Moo-ve” and “Cowabunga” ice cream, and big reveal of the PA Dairymen’s Association Centennial Shake at the 100th PA Farm Show, the PA Mushroom Farmers Blended Burger launch, PR for Farm Show in June, The Calving Corner, American Dairy Association North East, and Dairy Month events.
Another award-winning marketing endeavor heralded as the nation’s first-ever statewide charitable fresh milk campaign, “Fill A Glass With Hope™️” to benefit Feeding PA Food Banks, is near and dear to Gnazzo to help combat hunger. She’s teamed up with Harrisburg Academy to showcase their unique and highly successful #LearnBoldly community of successful learners.
She has worked alongside the international Pennsylvania National Horse Show, The Peyton Walker Foundation, the Vineyard and Brewery at Hershey, Homeland Hospice, The Whitaker Center for Science and The Arts, PA Breast Cancer Coalition, PA Scholastic Football Coaches Association’s Big 33 Football Classic, the nation’s “Super Bowl of High School Football,” PA Family Support Alliance, High School Sports Live, PA State Resource Family Association, PA Soybean Council, PA Coalition Against Rape, and various others, to brand promotional campaigns, build widespread awareness, and bolster marketing strategies.
Gnazzo also managed the national premiere of and media tours for Graham Hetrick’s Investigation Discovery television’s international forensic series, “THE CORONER: I SPEAK FOR THE DEAD.”
Gnazzo was tapped to serve as Media Representative for the 2015 Red Land United States Little League World Series Champions and spearheaded their successful Four Diamonds pediatric cancer campaign and goodwill tour, plus managed the exciting national book launch for “Boys in the Field: A Championship Journey from Red Land to Williamsport.”
Prior to running her own business, her career included positions as senior level advisor to Pennsylvania leaders including former Governors Tom Ridge and Mark Schweiker, First Lady Michele Ridge, the late Speaker of the House Matthew J. Ryan, Gov. Ed Rendell’s Secretary of Health and Physician General and the Pennsylvania General Assembly.
Throughout her service in state government, Gnazzo aided in the launch and development of state and national projects, collaborating with respected advocates and champions such as the late “Mister” Fred Rogers, Actor/Producer Rob Reiner, and former U.S. Secretary of State Colin Powell.
Along with First Lady Michele Ridge, she worked tirelessly to advance Pennsylvania’s achievements through the National Governors’ Association, receiving national recognition for their work in building statewide research-based youth violence prevention education and strategies and acclaimed family literacy programs.
Over the years, she aided House and Senate leaders with public relations and special commemorations, such as the Bicentennial of the U.S. Constitution, the Battle of Gettysburg 125th Anniversary Commission, and President Eisenhower’s 100th Birthday Anniversary. She served as a senior press aide on Governor Tom Ridge’s initial campaign for Governor and later became communications director for his first Inaugural, managing the needs of hundreds of media outlets, serving as a spokesperson, and managing gubernatorial events, the first Inaugural Food Harvest, PR and more.
Prior to Commonwealth service, Gnazzo focused on public relations for the PA Bar Association. She started her professional career as a television producer for public station WITF-TV, where she produced award-winning public affairs programs. Giving back to her community is extremely important to Lucy and her family. She is married to Paul and has two adult daughters and a grandson.