Bey and Jay Z announced the new Greenprint Project , which is a new contest that allows fans a chance to win a lifetime of concert tickets if they commit to a vegan diet plan.
Bey has partnered with 22 Days Nutrition for the Greenprint Project. This isn't the first time she has urged fans to have a plant-based diet. She's done it for the "Mrs. Carter World Tour" in 2013, and in preparation for "Beychella" last Spring.