The story behind Insta Egg

People have been buzzing over how an egg can have 10 million followers. And, of course, why it’s there.

Now we know. The World Record Egg Instagram account posted photos of it cracking and then last night, Hulu put an end to the mystery with a 30-second episode called “The Reveal.” The egg, with drawn on eyes, noted "Recently I've started to crack. The pressure of social media is getting to me." Then it made a direct plea to those watching sharing, "If you're struggling too, talk to someone" before directing viewers to .

Mental Health America owns the site and has been around since 1909. They’re dedicated to “addressing the needs of those living with mental illness and to promoting the overall mental health of all Americans."


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