PA DAIRYMEN’S ASSOCIATION ANNOUNCES NEW SIGNATURE MILKSHAKE FLAVOR TO CELEBRATE THE GIANT COMPANY’S 100thANNIVERSARY WITH ONE MONTH UNTIL 2024 PA FARM SHOW
NEW “SALTED CARAMEL” MILKSHAKE TO DEBUT AT PRE-FARM SHOW POP UPS AT SELECT CENTRAL PA GIANT STORES IN DECEMBER
SPREADING THE HOLIDAY CHEER: FREEMILKSHAKES TO FIRST 100 FANS
HARRISBURG, Pa. — The Pennsylvania Dairymen’s Association, one of the state’s leading advocates for dairy farmers, is excited to partner with The GIANT Company to celebrate its 100th anniversary with a NEW Signature Milkshake, the Salted Caramel, for the 2024 PA Farm Show.
GIANT will host the PA Dairymen’s and the NEW, delicious Salted Caramel milkshake at Pre-Farm Show celebrations at select stores across the Midstate in December, offering a free milkshake to the first 100 fans at each location listed below. Additional milkshakes will also be available for purchase while supplies last.
MEDIA & PUBLIC INVITED:
WHO:
PA Dairymen’s Association, The GIANT Company, PA Agriculture Secretary Russell Redding, PA Dairy
Princesses State Royalty Team & Another Special Guest
WHAT:
“Milkshakes On The Moo-ve” Pop-Up featuring NEW SALTED CARAMEL MILKSHAKES
The first 100 milkshake fans get one FREE milkshake, thanks to GIANT.
Fans can buy and try the new limited-edition Salted Caramel milkshakes and other flavors, while supplies last at the special Pre-Farm Show GIANT anniversary pop-up celebrations.
WHERE:
Camp Hill GIANT, 3301 Trindle Road, Camp Hill, Pa.
WHEN:
Friday, December 8, 10:30 a.m. 100th Anniversary Milkshake Toast, Brief Program/Media
Event, Dairy Games
11 a.m. - 6 p.m. Pop-Up Celebration with Milkshakes Available for Purchase
PLEASE JOIN US for MORE Fun Pop-Up Events in December:
- Sunday, December 10, 11 a.m. - 5 p.m., Lancaster GIANT
1360 Columbia Avenue, Lancaster, Pa.
- Friday, December 15, 11 a.m. - 5p.m., Hershey GIANT
1250 Cocoa Avenue, Hershey, Pa.
- Saturday, December 16, 11 a.m. - 5 p.m., Carlisle GIANT
950 Walnut Bottom Road, Carlisle, Pa.
***A free milkshake to be given to the first 100 fans at each location
PA Dairymen’s Executive Director Dave Smith said, “The 2024 PA Farm Show will be sweetened by the addition of our NEW, delicious Salted Caramel Milkshake in celebration of The GIANT Company’s 100th anniversary. We always have fun when we offer our fans a new featured milkshake flavor and this year is extra special with our long-time friends and supporters of agriculture, The GIANT Company. We are grateful to wonderful businesses like GIANT who invest in our communities, in our dairy industry and in our nutritious, wholesome foods and beverages we produce on our farms for families. We are thrilled to celebrate with milkshake fans starting at our Pre-Farm Show Pop-Ups.”
“The GIANT Company couldn’t imagine a more delicious way to culminate our 100th anniversary celebrations than by partnering with the PA Dairymen’s Association and creating the salted caramel milkshake,” said Rebecca Lupfer, chief financial officer, The GIANT Company. “Having grown up on a family farm and now, working in the retail food industry, I know firsthand how essential of a role agriculture plays in our daily life. We’re proud to support this vital industry and the men and women who work tirelessly to feed Pennsylvania families and can’t wait for the 108th Pennsylvania Farm Show in January!”
VIDEO PROMO FEATURING NEW FLAVOR HERE:
https://www.youtube.com/watch?v=xi38K0rEJCs
AT PA FARM SHOW:
- Salted Caramel will be featured and added to those legen-DAIRY milkshake flavors, vanilla, chocolate and a mix – some of the Food Court’s most popular items. Every day, GIANT will also offer coupons to 100 fans to redeem a FREE milkshake at either of the PA Dairymen’s Milkshake Booths (Military Day excluded).
- The 2024 PA Farm Show opens on Friday, January 5, 2024 with a Food Court ONLY opening at Noon with FREE parking. The Full Farm Show opens Saturday, January 6 and runs through January 13, 2024.
- At the Farm Show, the Dairymen will also offer:
- Delectable golden-fried Mozzarella Cheese Cubes served with Marinara,
- Scrumptious Grilled Cheese Sandwiches,
- Ice Cream and fresh, locally-produced PA White and Chocolate Milk.
- Proceeds from these dairy treats support PA Dairymen’s year-round philanthropic efforts.
About Pennsylvania Dairymen's Association: The Pennsylvania Dairymen's Association is the oldest dairy group in Pennsylvania. The Dairymen’s Milkshake is the top-selling food item at the Food Court. The Pennsylvania Dairymen's Association has been supporting "Fill a Glass with Hope®" with agriculture partners, Feeding PA, American Dairy Association North East, corporate partners and food banks since 2015. The initiative has provided over 35 million servings of fresh milk to Feeding PA food banks. Over the past years, the PA Dairymen have donated more than $1 million to programs including The Calving Corner; agricultural and educational projects; initiatives and scholarships; the Fill A Glass with Hope® fresh milk campaign for neighbors in need; the Choose PA Dairy consumer education and awareness campaign; the PA Farm Bureau Mobile Ag Education Lab that travels to schools; the PA Dairy Princess and Promotion Program and more! Their philanthropic efforts build a brighter future for all Pennsylvanians. For more information, visit www.padairymens.com.