Could Kanye be stealing Kylie's customers

Kanye West is now getting into cosmetics.

He has filed legal documents that declare his intention to produce makeup, perfumes, lotions, and other cosmetics under the DONDA brand name. The company would be named after Kanye’s mom, Donda West. 

At this point, ‘Ye’s application is being processed, but it’s more of a formality in case something happens. It doesn’t look like he’s developing actual products yet.

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