Daycaps?

Gen Z is fully embracing “daycaps” — classy, daytime drinks built around brunch and early dinners instead of late‑night chaos. And honestly, the timing is perfect with St. Patrick’s Day making day drinking feel… basically traditional.

Younger drinkers are sipping less overall but doing it with intention: better flavors, better vibes. Brands are jumping in too, with brunch‑ready spicy vodka from Absolut and Malibu’s new “Malibu Pink” for that early pregame moment. Even 5 p.m. dinner reservations are suddenly the hot ticket.

And it’s not just Gen Z — day drinking is trending across generations. Sláinte to responsible daytime sipping! 🍀